What is “KAWAII”



Kawaii is Japanese for cute!
An entire culture, from dress to daily lifestyle, was birthed from the idea of people creating their looks and life elements as a means of expression from societal norms.
Although this word and meaning take root in Japan, its spirit has spread all over the world through the works of the god-father of sensational kawaii, Sebastian Masauda and his brand, 6% Doki Doki.
Photo: Imani K. Brown with artist, Sebastian Masuda | Colorful Rebellion – Seventh Nightmare, 2014